Digital Marketing Summit 2015 to be held on Dec 12

Published: 7 December 2015, 03:08 PM
Digital Marketing Summit 2015 to be held on Dec 12

Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit 2015 to inspire and share the know-hows of online marketing.

The day-long summit has been designed with key-note sessions of digital marketing experts, insightful panel discussions, exclusive deep-dive sessions, showcasing of digital marketing companies and a special knowledge session for university students.

Digital Marketing Summit is scheduled to be held on 12th of December 2015 at GP House, six key-note sessions at Digital Marketing Summit 2015 will be conducted by world renowned digital marketing experts. The session topics will focus on both the technical and strategic perspectives of digital marketing relevant to the context of the country.

Carrie Chen, Digital Distribution Manager of Telenor Digital, will share her learnings on Apps Marketing. Amit Sharma, Solutions Architect of Amazon Internet Services Pvt. Ltd. will open up on Amazon Web Service and how to utilize the infrastructure and services to create highly scalable and resilient application. Benjamin Tan, Group CEO, Grey Digital, Southeast Asia & Australia will engage his session with the topic “Data Quick Wins to Drive Marketing Performance”.

“Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh” will be presented by Ashish Thomas, Chief of Marketing & Strategy at SSD-TECH to give a new perspective to digital marketing. David Setiawan, Client Solution Manager, Tech & Telco Vertical of Facebook will discuss the prospects of marketing under the topic “The Evolution of Mobile”.  From Robosoft Technologies, Lakshmipathy Bhat, VP, Corporate Communications will discuss branding in the digital frontier through “New Advertising is Old Advertising”. The day long sessions will start at 8 a.m. and continue till 6 p.m.

For practitioners of digital marketing looking to bolster ground-level expertise, BBF has also arranged for Deep Dive sessions to run simultaneously besides Key Notes. Deep Dive sessions will be conducted by WebAble Digital – A leading digital marketing and social media agency in Bangladesh, Facebook and SSD Tech – A leading tech company with multiple products for the local & international market. Experts will go deep into integration and application of digital marketing in Bangladesh.

Digital Marketing Summit 2015 is presented by Grameenphone and powered by SSD-TECH. The event is also supported by Symphony, The Daily Star as youth engagement partner, Ekattor TV as TV partner, Maverick as digital content partner, Webable as social media partner, Daffodil University as Knowledge Partner and Masthead PR as PR partner.

The summit is open to registration at: bbf.digital/dms2015