13 awesome women in marketing to follow

International Women’s Day is March 8th, so it seemed like the perfect time to recognize some of the fantastic females around the world who are making things happen in the marketing space.

Looking for women I’d want to include led me to tons of blogs, social channels, and brands. The good news is, there are tons of people to include, but the challenge is—there are tons to wade through!

There are a number of other lists out there, so to make this list a bit different, I did a couple of things:

First, I tried to remove anyone that I had already seen on multiple “who to follow” lists. Not because they’re not awesome, but because chances are, you’re already following them, so this is an opportunity to find some new faces.

Second, while I am including most Twitter handles in the list, not all of the women on this list are necessarily avid Twitter users. I extend my definition of “follow” to mean that you should check out their blogs, LinkedIn profiles, websites, and to generally keep an eye out for them—they’re doing amazing things.

Third, the list spans new faces, industry veterans, people in startups, agencies, big brands, and everything in between. Hopefully it’s a good cross-section with some surprises thrown in!

So without further delay, here are 50 women to follow:

Amanda DiSilvestro – Amanda is a great source for SEO and online marketing information. She’s the content editor and a frequent writer at HigherVisibility. She is also a contributor to Search Engine Journal, Search Engine Watch, Social Media Today, and more. She’ll be one to watch in the SEO space.

Amanda Maksymiw– Currently serving as Content Marketing Director at Fuze, Amanda’s resume is packed with content marketing work and accolades that speak for themselves. Previously at Lattice Engines and OpenView Venture Partners, she’s continuing to make waves wherever she goes.

Carla Johnson– Carla is one of the more well-known people on the list. A regular speaker and author on B2B marketing and an instructor at Rutgers, Carla is someone who has evolved with the marketing space and continues to expand her experience and education to stay at the top of the field.

Ally Greer– Ally emerged on the scene in San Francisco a few years ago, starting out at Scoop.it, where she grew their content marketing success, and in her participation in the Bay Area’s competitive digital community. Now taking on marketing at Zumper, keep an eye out for Ally in the startup marketing space.

Devan Fearman– Surviving and thriving in the hectic agency waters, Devan’s work at SHIFT eventually lead her to a VP of Marketing role there, as well as Director of Marketing at the Rubicon Project. She’s now VP of Marketing at Metamarkets where she’ll definitely be a force to be reckoned with in the advertising analytics space.

Danielle Morrill– Okay, so not technically a “marketer”, but if you’re building a business, working in technology, or just want to connect with someone who talks real talk—Danielle is your woman. Currently the co-founder and CEO of Mattermark, she’s building amazing stuff while sending out one of my favorite e-newsletters. A Y Cominbinator alum and startup veteran, she’s a good place to find sanity in a mad, mad world.

Zane Aveton– Zane is constantly on the forefront of what’s happening in social media. Always an early adopter, she combines digital mediums together in crazy ways to make magic happen for celebrities, pro athletes, and brands. You can often catch her live chatting on Twitter and it’s always entertaining.
Leslie Campisi Leslie flies under the radar a lot, and I attribute that to her stoic Southern wit. Now a New Yorker, Leslie has been leading killer agency initiatives for years and now heads up MSLGroup’s digital practice as Senior VP. Leslie knows her clients, knows her practice, and has seen it all in the PR and marketing space.

Meghan Biro– Founder and CEO of Talent Culture, Meghan’s plunging into the complicated world of HR technology and social strategy. Her work with major brands like Microsoft and Google have given her perspective into company culture that you’d be wise to heed. She’s also an author, major publication contributor, and speaker—you’re sure to find her on a blog or at an event near you!

Wendy Marx– President of Marx Communications, Wendy has been working with B2B companies in the PR and communications space for more than 20 years. She’s got old school knowledge and new school ideas, like a 90-day proof of concept for potential clients.

Carmen Hill– I’ll let Carmen’s Twitter bio do all the explaining necessary: “Strategic storyteller & content mixologist with an affinity for open browser tabs, post-it notes & AP Style. Director of Marketing @ConnectiveDX”.

Kelly Wenzel– Kelly’s got serious enterprise software marketing chops. She currently serves as CMO for Centro, a digital agency out of Chicago and former positions with Tideway, DataSynapse, and Optum make her a long-time tech force. Need more? She was also named a Business Executive of the Year by the Stevie Awards and in 2014, Kelly won the AWNY Working Mothers of the Year.

Dafna Sarnoff– Dafna has a degree in Mathematics from Dartmouth. Oh, and a Harvard MBA. She also worked on the executive team for OPEN from American Express. Want more? She currently serves as SVP of Marketing for Yodle, named in 2015 to Forbes Most Promising Companies. Keep an eye out for this accomplished woman—she could rule the world.

Karina Wilsher– Partner and CEO at Anomaly, Karina has experience in the US and Europe working with clients from Cannes to Cadbury. Not only is she a serious agency exec, she’s been an active industry participant in groups dedicated to education and advancement.