From streets to spotlight: Fashion show by Indian slum children go viral
A heartwarming video of a fashion show featuring underprivileged children from a Lucknow slum has taken the internet by storm, turning these young designers and models into overnight sensations. The video, showcasing the creativity and grit of teenagers crafting high-fashion looks from donated clothes, has earned praise from across India—even catching the eye of celebrated designer Sabyasachi Mukherjee.
The power of red
Dressed in striking red and gold ensembles pieced together from discarded clothing, the children—mostly girls aged 12 to 17—put on a dazzling display of talent and resourcefulness. Inspired by Mukherjee’s iconic heritage bridal collection, they called their project Yeh Laal Rang* (The Colour Red).
“Our goal was to create something extraordinary,” said 16-year-old Mehak Kannojia, one of the models and designers behind the shoot. “We studied the outfits of Bollywood stars and then sifted through donated clothes to recreate similar looks.”
In just three to four days, the girls stitched over a dozen outfits, pooling their creativity and determination to execute the ambitious project. Their ramp walk, set against the gritty walls and terraces of their slum, was a spectacle that reflected both sophistication and authenticity.
The vision behind the viral video
The project was more than just a fashion show—it was a celebration of resilience and hope. The video was filmed and edited by a 15-year-old boy and uploaded to the Instagram page of Innovation for Change, a local NGO that provides free food, education, and vocational training to over 400 children from Lucknow’s slums.
Inspired by Mukherjee’s signature aesthetic, the girls paid close attention to detail, even choosing accessories based on his Instagram posts. Their final runway performance, complete with sunglasses, sippers, and dramatic poses, mirrored the confidence of professional models.
A dream comes true
When the video caught the attention of Sabyasachi Mukherjee himself, he shared it on his Instagram with a heart emoji, catapulting the project to national fame. Social media erupted with admiration, with many comparing the children’s work to professional campaigns.
The newfound recognition has been life-changing for the students. TV channels and FM radio stations have covered their story, and even Bollywood actress Tamannaah Bhatia visited them to personally accept a scarf made by the children.
“It feels like a dream,” said Mehak. “Our parents are so proud, and my friends keep telling me, ‘You’ve become famous!’ Now, all we want is to meet Sabyasachi in person.”
A controversy addressed
Despite the praise, the shoot also faced criticism. Some questioned whether portraying young girls in bridal attire might inadvertently promote child marriage, a pressing issue in India. In response, Innovation for Change clarified its intent in an Instagram post: “Our aim is not to encourage child marriage. These girls have fought against traditional restrictions to achieve this milestone. Please celebrate their achievements, as your support empowers them further.”
From slum to stardom
The project’s success highlights the transformative potential of creativity and community support. What started as a local initiative to inspire confidence and skills has now become a national sensation, shining a spotlight on the untapped potential of youth in underserved communities.
As these young designers dream of meeting their idol, their journey stands as a testament to the power of determination, imagination, and the belief that even the most modest beginnings can lead to extraordinary outcomes.
Source: BBC
