Duranta Bicycle launches no-honking campaign to prevent noise pollution
Duranta, the bicycle brand of the country’s leading business conglomerate RFL Group, has launched a campaign called 'ShobdoTraash' to create public awareness to prevent unnecessary honking. RFL Group Managing Director RN Paul inaugurated the campaign at a function held at RFL Group's office at Badda in the capital of Dhaka on Tuesday.
The program includes training of drivers, publication of articles on the harmful effects of noise pollution in the media, dissemination of various awareness messages on social media, and organizing roundtables to prevent noise pollution.
Addressing the occasion, RN Paul said, “noise pollution is a major problem in our country. The main reason for the noise pollution is unnecessarily honking. Because about 80 percent of the noise pollution in the country is caused by honking from different types of vehicles. The impact of noise pollution is terrible. High levels of noise put a negative impact on a person's hearing and health.”
He added, "If we want to survive, we must stop unnecessary honking. There are many countries in the world where people do not honk at all. It is also possible in our country if we want to do so. RFL Group has a corporate social responsibility as the country's leading business group. We have launched this campaign to make the common people of the country, including the drivers, aware. ”
Md. Mahmudur Rahman, Chief Operating Officer of Durant Bicycle, said that in most cases, drivers indulge in unnecessary honking without realizing the impact it can have on health. The main objective of this campaign is to make people aware of uncontrolled honking and its harmful effects.
He added that four video content have been made to create awareness through the digital platforms at the beginning of the campaign. The speeches of the people, who played a role in creating a social movement to stop honking at different times, will be disseminated on social media. Besides, articles and columns related to noise pollution will be published in the newspapers as well as roundtable will be held with the participation of experts. Moreover, we will provide training to drivers across the country so that they don’t honk unnecessarily.
Md. Mahmudur Rahman said, “We will introduce E-bike this year that will work as an alternative to motorcycle. E-bike is environment friendly.”
Shariful Islam, Head of Marketing of Duranta Bicycle, Robin Khan, Senior Operation Manager, and Khandaker Arif Hossain, Brand Manager, and other senior officials of the company were present on the occasion.-Press Release.
