PRAN signs $5 m export deal with Netherlands

Engel Foreign Food, popular chain shop of the Netherlands, will purchase products worth of $5 million from PRAN, a leading food processor in Bangladesh. PRAN will export its noodles, juice and confectionery items to the European country.

An agreement was signed between PRAN and Engel Foreign Food Group in this connection at PRAN-RFL Center on Saturday. During the program, Ahsan Khan Chowdhury, Chairman and CEO of PRAN-RFL Group, handed over a crest to Wim Engel, CEO of Engel Foreign Food Group, to work for spreading PRAN products at the various corner of the Netherlands.

Mizanur Rahman, Chief Operating Officer at PRAN Export Limited, said “the demand of PRAN products is gradually increasing in European countries. We started exporting our products to the Netherlands in 2017. This year, Engel Foreign Food will purchase aloe vera juice from us for the first time. The juice will be available in 500 outlets of various famous super shops in the Netherlands, Germany, France and Poland.”

PRAN is planning to export ready pasta and ready noodles in the future, he added.

Wim Engel said that the fame of Bangladesh’s PRAN Group is gradually spreading across the world. Now, PRAN products are gaining popularity in the European markets competing with world famous brands.

He hoped that PRAN products will get more popularity in the days to come.

Golam Rasul, Deputy General Manager of PRAN Export Limited, Laurens Ten Feld, International Sales and Marketing Director of Engel Foreign Food Group and Marcel Beemsterboer, Commercial Manager, among others, were present at the signing ceremony.

Now, PRAN exports its products to 141 countries. The Group has exported $330 million worth of products in fiscal 2017-18.