Digital Marketing Summit ends

Fourth edition of Digital Marketing Summit of Bangladesh Brand Forum ended today and initiated the first edition of Digital Marketing Award.

Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing fraternity with four global experts, and shaped a knowledge sharing dais through various other segments, said a press release today.

The theme for this year's summit was 'Strategy into Action'. Powered by Wizards Ad Networks and organized in association with The Daily Star, the daylong summit was held at Le Meridien Hotel in the city.

This year's summit was designed with four keynote sessions, three panel discussions, five breakout sessions, two case study presentations, and two insight sessions.

The esteemed keynote speakers were - Zaved Akhter, Director-Marketing Transformation at Unilever, South Asia; Farhan Qureshi, Head of South Asian Frontier Markets at Google; Sanjay Vaghasia, Chief Digital Officer at Banglalink Digital Communications Ltd.; and Dan Clarke, CEO and Founder, disruptient.

These discussions focused on the following topics - 'Building the next digital marketing campaign - The Perfect Recipe', 'Are we using mobile advertising effectively?' and 'Creating content that delivers result'.

Two case studies were presented by Wizards Ad Networks and Pickaboo.com respectively and two insight sessions were taken by Asif Iqbal, Executive Director of Marketing, Meghna Group of Industries and Ayman Sadiq, Founder of 10 Minute School.

The daylong summit was followed by the first Digital Marketing Award in the evening, where the most successful digital campaigns of 2016 were awarded in 13 different categories.

The awards were given in three ranks - Grand Prix, Gold and Silver. All together 50 campaigns were awarded this year, out of which 12 were Grand Prix, 22 were Gold and 16 were Silver awards.

Source: BSS