Coca-Cola launches Bangla campaign

Coca-Cola Bangladesh announced its plans to celebrate the joy and intimacy of speaking in one’s own mother tongue on Thursday at a press conference.

The campaign is being launched with a simple insight that, despite changes all around, there are some relationships that are best expressed in one’s own mother tongue.

In Bangladesh, the month of February takes on more significance, as the whole idea of an International Mother Language Day is a gift of Bangladesh to the entire world.

During this campaign, Coca-Cola Bangladesh will make it possible, in a small way, for its consumers to celebrate its relationships in Bangla, with great pride and love.

There will be special labels on the bottles expressing dedication for intimate and loved relationships such as motherhood, friendship amongst others.

After launching this campaign in a limited manner last year and receiving positive feedback, Coca-Cola Bangladesh is making it available in almost all markets across the country.