Denim expo begins Mar 1 to attract global buyers

The 7th edition of `Denimsandjeans Bangladesh,` an exposition of jeans products, will begin in the city on March 1, aiming to attract global buyers against the backdrop of country`s capacity to supply quality products at lower costs.

The two-day expo with the theme `Denim Mashup` will focus the latest trend in denim where embellishments, embroideries, sequins, patches, paint etc. are used in different combinations to produce visually exaggerated hi-fashion denims, said a press release today.

The Denimsandjeans team will recreate this theme using products from some of the key global denim suppliers and bring them under this theme together in the expo at Radisson Blue Water Garden Hotel on March 1-2.

This trend is being taken up by global brands like Gucci, D&G, Tommy Hilfiger, Wrangler and many other companies.

About 28 companies from a number of countries, including Bangladesh, Turkey, India, China, Germany, Spain, Brazil, Pakistan and Hong Kong, are taking part in the exhibition to showcase their denim pants, fabrics and latest accessories.

The show will remain open from 11 am to 7.30 pm and the entry is through invitation only. For invitations, one can register on the website -http://www.bdshow.denimsandjeans.com/invite.php

According to the press release, the `Denim Mashup` has been a subtle trend over many years now and people see its strong resurgence across multiple brands worldwide from luxury brands like Gucci to fast fashion retailers like Zara and H&M.

"Bangladesh is the fastest growing denim destinations globally for sourcing fabrics and has been growing exponentially and quickly rising up the value chain," Sandeep Agarwal, Founder of Denimsandjeans.com, explained.

Informative seminar by Dr. Dilek Erik from Turkey on the topic - "Studying Lifestyles and Creating Story to Sell Denims" and presentation by Mr. Jordi Junai on the topic - "Jeans supply opportunity in US market" and couple of workshops on global denim innovations add further zing to the show.

Besides, the Denimsandjeans brings out a `Denim Quiz` for the students of fashion universities of Bangladesh on March 1.

This is a special event for the students of the participating universities - BUET, SMUCT and NIFT - as they will be able to compete with one another on their denim knowledge and their competition will be transmitted globally through Denimsandjeans Facebook Livecast.

The idea behind the event is to encourage the students to research more on denim subjects and get deeper knowledge that will help them in their careers as well.

Such quiz is the first of its kind in Bangladesh to promote the knowledge of Bangladesh`s students, the press release said.