Best brands honored

Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognized the best brands at the 8th edition of Best Brand Award that was held on Saturday, 2016 at the Hotel Le Méridien, Dhaka.

This event was arranged to honor the leading brands in Bangladesh under 33 categories based on a nationwide survey consisting of 4800 respondents which was carried out by Kantar Millward Brown Bangladesh.

The award giving ceremony started with the welcome speech of Ms. Nazia Andaleeb Preema, Visual Artist; Director, BBF & President, Women in Leadership (WIL). Ms. Khandaker Samina Afrin, Country Manager, Kantar Milward Brown Bangladesh and Mr. Tajdin Hassan, Head of Marketing, The Daily Star spoke on behalf of their respective organization.

In this year’s Best Brand Award, the brands were awarded in 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and  top 10 local brands were ranked in which Grameenphone got the Best Overall Brand award & Radhuni Masala got the Best Local Brand award.

Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks. A special recognition was given to Mustafizur Rahman for his outstanding contribution to uphold Bangladesh in International Cricket arena.

However, the initiative is also supported by – Etihad as Airline Partner, Le Méridien Dhaka as Event Partner, Rakeen as Real Estate Partner, MSB as Knowledge Partner, GTV as Media Partner, Aamra Networks as IT Partner, Masthead PR as PR Partner, WebAble Digital as Social Media Partner.