Beverage brand ‘PRAN UP’ has launched a campaign titled ‘PRAN KholaHashi’ to distribute iftar among street children and helpless families during Ramadan.
Managing Director at PRAN Group Eleash Mridha inaugurated the campaign through a programme held at PRAN center here today, said a press release.
Under the campaign, PRAN UP will allocate a specific amount of money through collecting labels from the customers and distribute iftar to street children and their families from the allocated money.
Eleash Mridha said, Iftar is a matter of joy for the Muslim during the ramadan and it adds different dimension after fasting the whole day.
There are many helpless people in our society who do not have the ability to do iftar and street children and their families are one of them.
He also said that, "We always try to stand beside poor and helpless people besides operating the business. On behalf of our beverage brand PRAN Up, we have taken the initiative to share the iftar with them throughout the month of Ramadan."
Anisur Rahman, Executive Director at PRAN Beverage said, the aim of the campaign is to see happiness among the street children and their families. We include the consumers so that they can encourage us through providing the labels of PRAN UP at some retail chain shops including Daily Shopping, Tasty Treat, Mithai and RFL Best Buy.
"PRAN UP will allocate a specific amount of money from each label and distribute in Dhaka and divisional cities. We are going to distribute iftar from the first Ramadan," he added.
Deputy General Manager (Marketing) of PRAN Beverage Limited Hasib Kamal and Brand Manager of PRAN UP Shoaib Hasnain were also present at the programme.
Source: BSS