Once upon a time in a not-so-far away land called Dhaka, lived a passionate young designer named Iffat Rong.There are designer’s who studies fashion. Then there are those who design because of their passion for change. They see something wrong with the world and they believe it should be better. These people really believe in what they do and their solutions come from the heart.Fashion and Style. What are they? Do they always go together? Do they mean same thing? It’s hard to say. Fashion has manifestations in all the fields of human activity that is when can speak about fashion.Anything in these fields can be described as being fashionable or not. When one speaks about materialism or trends using the term ‘fashion’, it can be associated with a negative meaning. But this young designer, Rong tries to find the best of it in a very reasonable price. She believes there should be a mixture of fashion and quality with affordable range. The joy of dressing is an art. And when it comes to bridals? Well, then you must think twice about what you should pick for the very special day of your life.
Photo-Iffat RongIn our country, not so many boutiques give you the opportunity to choose your own favorite design on your desired color & fabric. It aches her heart to see people going abroad for shopping. Wait a minute, ever heard about PASTELS? They’ll let you put a dress of your dreams on you. The modern fairy godmother in town. Tell them your requirements; they’ll make the best customized outfit possible.Style is a way to say who you are without having to speak. Women are designed to be pretty, fresh, well dressed and given beautiful features by nature. Why not enhance it with a graceful outfit? This young girl started an initiative to let people wear the designer wears they dreamt of but couldn’t get a hold of it for budget limits. Along with other friends, she founded the clothing house PASTELS to let people have the taste of their imaginary designed dresses. Difficulties came; customer satisfaction was hard to gain. But the outcome came out beautifully.Being almost a successful entrepreneur, she wants to go public from online and throw an outlet. So that people gets easier access to her and the team.Co-founder Tanvir Oronno says ‘God! It was so hard. We had to pass sleepless nights, work with both hands, there was lack of investments, family and friends helped to get out of the situation.Now finally the black days are over. We’ll be launching our new collection very soon. We have our own factories, completed all the legal procedures of running business. Clients visit us more than before and the trusts issues are minimum.Hard work pays off."There’s a saying, ‘Life’s too short to wear boring clothes. Style, because your personality isn’t the first thing people notice.’Must a house and a brand shout merely to exist? Perhaps, Today in order to have a voice, it has to be loud. You have to be loud, otherwise you cannot exist. Visit them. Try if you find something new. You never know cause they say ‘PASTELS-Rumor has it!’