A seminar on ‘Innovation in Digital Marketing’ was held at Daffodil International University (DIU) on Sunday, says a press release.The Department of Business Administration organized the program to introduce the opportunities in ‘Digital Marketing’ which will guide the students’ future career in marketing.The seminar was chaired by Professor Rafiqul Islam, Dean, Faculty of Business and Economics. The Keynote speaker was Ashish Thomas, Chief of Marketing and Strategy, SSG-Tech Group, India who has long career in the field of marketing in various multinational companies of the world. The welcome speech was presented by Md. Masum Iqbal, Associate Professor & Head, Department of Business Administration. Faculty members and large number of students of BBA program were also present at the seminar.While delivering keynote speech, Ashish Thomas, chief of marketing and strategy at SSD-TECH shared an overview of the growth prospect of digital activities in the lower socioeconomic tier of the country and how it will create a positive impact.