Biz-Econ

Coca-Cola Bangladesh appoints top of mind as AOR Ally

Beverage giant Coca-Cola in Bangladesh recently has signed an agreement with Top of Mind as AOR (the agency of record) for its corporate affairs in the country. Coca-Cola, a worldwide leader in its own industry and beyond, is now, following the signing, a local partner of Top of Mind, the innovative AOR solutions provider with a practical, hands-on approach to media planning and media buying.Present at the signing ceremony were Shadab Ahmed Khan, Managing Director, Coca-Cola Bangladesh and Ziauddin Adil, Managing Director, Top of Mind to sign the partnership agreement on behalf of their respective organizations. Also present were Salma Adil, Chief Financial Officer, Top of Mind, Naushaba Oishee, Marketing Consultant, Coca-Cola Bangladesh and various other top personnel of the two companies.Under the agreement, Top of Mind will be the AOR for Coca-Cola Bangladesh, spanning across TV, Print, Digital, Radio and Out-of-Home. Top of Mind will also provide exclusive strategic media planning and buying solutions.

 

Press Release